US Commercial Strategy Lead, Apple Retail

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Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Apple Retail team is seeking an outstanding Go-to-Market Commercial leader to craft and own the end-to-end US commercial strategy, driving transformative growth in one of Retail’s most critical markets. In this role, you will tap into your expertise in retail trends, consumer insights, and the unique dynamics of the US market—including the wireless carrier industry—to develop and implement impactful strategies that accelerate growth and innovation for Apple Retail. Are you a strategic powerhouse with exceptional storytelling and communication abilities? Bring your strong commercial acumen, and outstanding relationship-building skills. The ideal candidate will bring significant experience in hardware sales and a proven track record of navigating the wireless carrier ecosystem to deliver measurable business results.
As the US Country Manager, you will lead the development and execution of the US commercial growth plan for Apple Retail (Online and Stores). Success in this position requires in depth market analysis, strategic thinking, strong collaboration across teams, and the ability to translate insights into innovative growth initiatives and results. Key Responsibilities: - Develop Commercial Strategy: Design and implement go-to-market strategy and commercial plans for Retail in the US, focusing on Marketing, Merchandising, Affordability, Promotions, and Fulfillment to meet business objectives. - Customer Insights: Analyze US-specific trends, customer behaviors, and carrier sales dynamics to recommend and launch effective campaigns and commercial programs that drive growth and engagement. - Business Analysis and Reporting: Deliver actionable insights on market and business performance to Retail leadership, highlighting opportunities and key trends. - Innovative Growth Initiatives: Lead the ideation and development of new business concepts, managing the process from idea generation to securing leadership approvals and working with cross-functional teams to implement.
  • Bachelor’s degree in Business, Marketing, Economics, or equivalent experience in a related field.
  • 7 years of experience in commercial strategy, go-to-market planning, or retail business management.
  • Experience working within the US carrier or telecom sales ecosystem.
  • Proven ability to analyze market trends, consumer behavior, and business performance to develop actionable strategies.
  • Strong leadership skills with the ability to influence and drive cross-functional teams without direct authority.
  • Excellent communication, relationship-building, and executive presentation skills.
  • MBA or Master’s degree in a related field.
  • 10 years of experience in commercial strategy, go-to-market planning, or retail business management.
  • Deep understanding of the US smartphone market, including wireless carrier trends, competitive dynamics, and channel strategies.
  • Expertise in e-commerce or omnichannel retail strategies, with a focus on driving online sales growth.
  • Creative thinker with a passion for innovative growth ideas.
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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